Website, branding, and marketing for a startup construction company.
From Scratch to Success
MountainSide Inc. is a startup construction company located in the West Michigan area. Parallel Illustration developed a marketing strategy that helped launch their business. We used social media marketing, google targeted advertising, and messaging that helped connect to their target demographic.
Building a brand is about telling a story, and the story of MountainSide is one of innovation, quality, and community engagement. We worked with the owner and marketing team to develop a brand identity that communicated how they could assist their clients to bring their ideas to life. Bright friendly colors helped communicate this message, while the logomark made sure the company's message of stability and quality were communicated.
We also developed a website with membership functionality, a backend utility to help capture leads, and automations to allow the small sales team to build a solid base of clients. Built from the ground up to be mobile friendly and SEO optimized, mountainside-inc.com is a success story for amazing and functional design. Built on the Webflow platform, we took advantage of the visual development tools to help push prospective leads into a sign-up process, and then helped them communicate the services they needed with easy-to-use forms.
Not sure if we are right for you? Book here and we'll call you with more information. Think of this as an AMA with professional brand, website, and graphic designers
We'll check out your brand for free! We give assessments based on three points:
- Overall Brand Effectiveness
- Brand Consistency
- User Approval
With this assessment, you can work to grow your business through our brand resources, make changes to existing brand assets, or have confidence that your brand is awesome!
Ready to get down to business? With this service, we'll perform a brand audit, we'll check your website for effectiveness and best practices, and we'll make recommendations for services. Think of this as an all-encompassing brand health checkup.