Brand and website design for a custom knife-making studio.
Vulcan Studios is a specialty knife-making shop run by Jamie Chandler. Unique knives made custom for every order, created with old-world forging techniques. Their hand-crafted quality and design deserves a world-class website and brand to help market it, and this is precisely what Parallel Illustration delivered for Jamie's studio.
We brought together experts in multiple disciplines, including video editing, graphic design, and website design to deliver a unique brand that showcased both the business's products, as well as their personal voice. Tyler, the lead designer on this project, worked closely with the owner to establish a business visual language. They developed a system that could be implemented across many marketing materials, including print and digital marketing.
Jamie's Scandinavian heritage inspires his designs, reminiscent of Viking smithing and natural, classic materials like leather and bone. Parallel Illustration wanted to pull that Nordic heritage to the forefront, and with a name like Vulcan, the Roman god of the forge, we needed his clients to immediately identify his brand as a quality, but unique, brand focused on workmanship and style. We established a brand system that gives the impression of fire - of the molten process that only comes from hot melted metal.
Tyler helped shoot the video on-site in Jamie's studio. Together, they captured the work, and sweat, it takes to create a truly one-of-a-kind knife. This brand is a true collaboration between client and designer.
Not sure if we are right for you? Book here and we'll call you with more information. Think of this as an AMA with professional brand, website, and graphic designers
We'll check out your brand for free! We give assessments based on three points:
- Overall Brand Effectiveness
- Brand Consistency
- User Approval
With this assessment, you can work to grow your business through our brand resources, make changes to existing brand assets, or have confidence that your brand is awesome!
Ready to get down to business? With this service, we'll perform a brand audit, we'll check your website for effectiveness and best practices, and we'll make recommendations for services. Think of this as an all-encompassing brand health checkup.